Generali is one of the world’s largest insurance companies with a successful history of more than 185 years. We aim to be a leader in the European insurance market for individuals, professionals and SMEs, becoming a "life-time partner" to our customers.
In the insurance world, the focus is shifting from "products" to "customers", from "protection and compensation" to "prevention and service". Customers are increasingly looking for products that integrate Life and Asset Management, in order to protect and grow their assets. For this reason, we want to become a "life-time partner" and follow the customer in every phase of their life and for every need.
"Our track record of delivery, driven by our talented colleagues and underpinned by our strong brand and long-term culture of sustainability, will ensure the success of our strategic plan Generali 2021."
Philippe Donnet, Group CEO
We are today the market leader for insurance in Europe with €63 billion of premiums and a powerful distribution network comprising more than 150,000 agents and salespeople across its major markets.
Following a comprehensive and successful financial (2012- 2015) and operational (2016-2018) turnaround, Generali is writing a new chapter in its history.
The strategic plan "Leveraging strengths to accelerate growth", presented on November 21st 2018, leverages on Generali's history and on our strengths to consolidate leadership in the European insurance market, in particular for individuals, professionals and SMEs, offering innovative and personalized solutions. At the same time, we will build a focused, global asset management platform and pursue opportunities in high potential markets, both geographically and in terms of activities.
This new ambitious strategy will allow to accelerate the profitable growth of the Group, offering high returns to our shareholders. We will continue to focus on generating and managing capital to fund growth opportunities in key markets and we will continue to invest in innovation and digital transformation.