Our Brand

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At Generali, the customer is at the heart of everything we do. Through our Company Values, Behaviours and Hallmarks, we strive to enhance our processes and behaviours to provide an improved experience to our customers.

We innovate, simplify, tailor, take ownership, and above all, provide a unique human and caring experience to our employees and customers.

This unique attitude defines how we do things: it is about having heart, being passionate and human. It is about going further, being dynamic and empathic, taking the time to know our customers, to offer valuable advice, with a long-term perspective and multi-stakeholder approach, instead of focusing on selling policies.

Ownership, Simplification, Human Touch and Innovation: are the Behaviours underpinning our Generali attitude. This is the dynamic, contemporary and fresh approach we deliver our customers every day – the way each of us act as a Lifetime Partner.

To watch our latest advert in English: click here

Image: extract from the Generali Global Advertising Campaign launched in Asia in November 2020.