Our brand

Your first choice for the 21 st century

At Generali, we strive to know our customers inside out. We listen to them, understand their needs and put them at the heart of everything we do. Therefore, we design simple yet intelligent products and deliver consistently professional services to delight our customers around the globe. We work hard every day to be our consumers’ first choice for an insurance provider.

Simpler and smarter solutions designed with customers in mind

Our corporate strategic approach is driven by simpler and smarter digital technologies. From flexible e-payments in China to quality driver rewards in Italy, we use web and mobile to enable our agents to react quickly, resolve problems precisely and focus on the needs of our customers.

Born to innovate

Ground-breaking achievements are in Generali’s DNA. For over 184 years, we have pioneered unique insurance solutions for our customers, from the coverage for the first Italian astronaut to writing the first ever cyber risk insurance policy.

Speciality brands

The Generali Group comprises a number of specialty brands which provide best-in-class services in their respective sectors, including CosmosDirekt (direct insurance) and Europ Assistance (car, home and travel services).