Generali Vietnam announces new Chief Executive Officer
18 Oct 2023
Ho Chi Minh City – Generali Vietnam Life Insurance Co., Ltd. (Generali Vietnam) is pleased to announce the appointment of Nguyen Phuong Anh as Chief Executive Officer*.
Prior to her appointment as CEO of Generali Vietnam, Nguyen Phuong Anh held various senior leadership
roles in the life insurance and banking industries across diversified distribution channels of retail banking,
digital commerce, marketing, distribution training and partnership distribution including Bancassurance and corporate Agency.
Nguyen Phuong Anh has extensive technical and managerial expertise. Her knowledge of market insights,
coupled with strong leadership skills and a customer-centric mindset are well suited to lead Generali Vietnam in pursuing a sustainable growth strategy and achieving the company’s ambition of becoming “Lifetime Partner” to customers.
Jaime Anchustegui Melgarejo, CEO, Generali International commented, “We are glad to confirm Nguyen
Phuong Anh’s appointment and her ability to further develop our plans and presence in Vietnam. Being the
profitable growth engine for our Group in the coming years, Asia is a critical region and we are committed to
investing in our people to strengthen our leadership in accordance with our Lifetime Partner 24 strategy.”
“Congratulations to Nguyen Phuong Anh on her appointment as CEO of Generali Vietnam,” said Rob
Leonardi, International Asia Regional Officer. “Her extensive experience and track record in Asia is fully aligned to the growth plans of our Vietnam business and I’m confident that under her leadership our presence in this important market will continue to develop sustainably.”
“I am truly excited for this appointment by Generali Group,” says Nguyen Phuong Anh. “Our business in
Vietnam has gone from strength to strength and I’m looking forward to keeping this momentum and continuing
to serve our valued customers in the country. As their Lifetime Partner, I’m eager to work with our teams to further deliver the standard of customer experience we’ve come to be known for.”
* Subject to the approval by the Local Regulator