Our business in Asia

Established in Italy in 1831, Generali is one of the largest insurance companies in the world. We first gained our foothold in Europe then followed with South America and Asia and have since been providing insurance services to corporates and individuals for 188 years.

With a solid European foundation, Generali first arrived in Asia in 1975. Today, you will find our offices in eight markets throughout the region that include: China, Hong Kong SAR, India, Indonesia, Malaysia, the Philippines, Thailand and Vietnam. Hong Kong SAR is also the home of our regional headquarters.

Asia has significant growth potential and is at the heart of the Generali’s global strategy. Therefore, we continuously invest in advancing our technology, our brand and our people, with the aim to offer individuals as well as SMEs and sizable corporations a comprehensive range of tailored insurance solutions, and to ultimately become their lifelong trusted partner.



Set up Hong Kong branch


Set up Japan branch


Established two joint venture companies in the Philippines (Life and P&C)


Established Life Joint Venture in China with China National Petroleum Corporation (CNPC)


Entered the Thai insurance market through acquisition of two local companies (Life and P&C)


Created a P&C JV in China with CNPC


Established Life and P&C JVs in India with Future Group


Established a Life insurance company in Indonesia


Established a Life insurance company in Vietnam


Established a branch of Generali Worldwide, formerly Generali International, (Wealth Management) in Singapore


Entered the Malaysia P&C market through acquisition of Multi-Purpose insurans


Established a wholly owned Life insurance subsidiary in Hong Kong with a focus on HNW


Terminated joint venture with BDO in Philippines and relaunched with a converted P&C license to a Life license