A Little History

The Generali Group has a proud heritage dating back over 175 years. In 2006, we celebrated our 175th anniversary, which makes us one of the oldest insurance groups. Our Asian operations have marked a significant expansion in the Group’s direction and strategy.

2007 The Generali Group establishes a presence in India through Future Generali, and extends its Chinese operation through Generali China Insurance. This makes Generali the first Sino-Foreign JV in China to provide Life & Non Life services to customers.
			2006 The Generali Group celebrates its 175th anniversary. The Generali Employee benefits network celebrates its 40th year in operation.
2002 Generali extends its network in Asia by setting up operations in Thailand. Generali China Life commences operations.
			2000 Generali establishes 2 insurance companies in the Philippines. Following a series of talks with Chinese authorities, in June 2000 Generali received the green light to operate in China.
1993 Generali sets up its regional office in Asia.
			1986 Generali in cooperation with Taisho, opens its first branch in Japan.
1981 Generali’s 150th anniversary is solemnly celebrated with numerous official events. Its position was at the top of the domestic market, controlled a group comprising 35 insurance and 67 real estate and financial companies. This represented one of the biggest players in Europe.
			1975 Generali sets up a branch in Hong Kong. This marked a significant turning point as it was the beginning of Generali’s focus in Asia.
1966 Generali Employee Benefits (GEB) starts its operations. This would extend to become one of the world’s largest networks of multinational clients.
			1908 Generali is granted a license and enters the Chinese market for the first time. Generali closed the branch a few decades later before reentering the Chinese market in 2000.
1848 Generali adopts the Lion of St. Mark as its symbol and trademark. This followed after the establishment of the Republic of Venice, and thus the suffix Austro-Italiche was removed.
			1831 Assicurazioni Generali Austro-Italiche is established in Trieste.
1687 The Lloyds coffee house was founded by marine traders in London. In 1771, The Society of Lloyds was founded by the members of the Lloyds coffee house. Since then, almost every risk could be covered by Lloyds.
			1384 The “Pisa policy” (Pisa, Italy) marked the first form of insurance premiums by requesting payment advances for insurance cover.
1343 The first modern insurance contract was written and issued in Genoa, Italy as a form of marine insurance.